I’m a multidisciplinary designer helping brands translate their vision into strategic, resonant visual experiences.

Raised in Mumbai and having lived and worked in Paris, London, and now based in Tel Aviv, I bring cultural competency and systems thinking to projects. I’m especially drawn to projects that are grounded in research, semiotics, and meaning-making, where design is not just aesthetic but intentional.

My practice sits at the intersection of visual design, brand thinking, and creative experimentation. Alongside traditional design work, I actively explore AI platforms and tools to support ideation, accelerate research, and open new visual and conceptual directions without losing human judgment or nuance.

I also run an independent illustrated writing practice in the form of a short-form comics newsletter, which also serves as a foundation for exploring AI-assisted storytelling in video.