MyHeritage

Team Hybrid Partners, TLV Project Year 2022-2025

CREATIVE MARKETING DESIGN

Brand Overview

MyHeritage is a leading global platform for genealogy and family history discovery, empowering millions of users to explore their roots, build detailed family trees, and uncover insights about their ancestry through historical records and DNA testing. Founded in 2003, the brand combines cutting-edge technology with an emotionally meaningful experience, enabling users to connect their past, present, and future.

Role and Contribution
For over three years, I contributed to MyHeritage’s marketing efforts, focusing primarily on visual communication and campaign design across multiple seasonal, thematic, and product-driven initiatives. My responsibilities included:

Print & Digital Communications: Designed a wide range of print and digital banners for use across the MyHeritage website, social media, and advertising platforms, alongside print materials such as brochures and branded merchandise.
Webinar Promotion: Crafted promotional banners and visual assets tailored to MyHeritage educational webinars. These designs helped drive engagement for live and on-demand sessions, spotlighting expert talks on genealogy research, DNA insights, and platform tutorials.
Product-Focused Visuals: Many of the visual campaigns centered around MyHeritage’s different product offerings. These designs often pulled from brand assets and messaging to reinforce the joy and discovery inherent to MyHeritage’s mission
Brand & Product Pitch Decks: Designed strategic, brand-aligned presentation systems to support marketing, sales, and stakeholder communication.

Old News Promotional Piece

To launch OldNews, MyHeritage’s new platform for exploring historical newspapers, the brand introduced the product through a printed “fake” newspaper distributed at the RootsTech genealogy conference.

With a tight deadline, our team quickly assessed the brief and collaborated closely with MyHeritage’s marketing team. led the design of the newspaper, researching vintage publications and historical advertisements to craft a visual language and tone that reflected the OldNews brand while staying true to period aesthetics. The final piece was a distinctive promotional asset that demonstrated the impact of thoughtful, targeted marketing.

Winter & Summer Campaigns

Winter & Summer Campaigns

Webinar Promotion Banners

Latest Updates to the MyHeritage Mobile App_1080x1080.png

Turn Your MyHeritage Record Matches into a Research Roadmap_1080x1080.png

24413730_promote Webinars_Reuniting Sisters Separated During WWII After 70 Years_1080x1080

clustering with my heritage labels_1080x1080.png

Leveraging MyHeritage DNA Tools to Make New Discoveries_1080x1080.png

Using Artificial Intelligence Tools to Expand Your Genealogical Research Universe_1080x108

24413730_promote Webinars_Finding Your Canadian Ancestors on MyHeritage_1080x1080.png

Bridging Generations_ Connecting with Living Relatives Through MyHeritage_1080x1080.png

Using MyHeritage DNA to Determine Immigrant Origins_1080x1080.png

24413730_promote Webinars_Using MyHeritage for Family History Research in Australia_1080x1

24413730_promote Webinars_Unlocking Birth Records_ Exploring Birth Dates and Alternate Sou

24413730_promote Webinars_Searching for Your Family in NYC_ Resources and Techniques at My

10 reasons why my heritage is a genealogist's best friend

5 ways to use AI to involve children and youth in family history .png

Outcomes and Insights

Over the course of this long-term collaboration, the work helped maintain strong and consistent brand presence across digital, print, and event touchpoints. The designs supported a wide range of marketing objectives: from promoting DNA and genealogy products to driving attendance for educational webinars and supporting internal and external stakeholder communication. By translating complex offerings into clear, emotionally resonant visuals, the work reinforced MyHeritage’s brand narrative and contributed to sustained user engagement across campaigns and platforms.