Secureot is a hypothetical project I worked on while learning the basics of Ui-Ux Design. In this project I aimed to highlight my branding, illustration skills and acquired understanding of web.

The logo is bold, sturdy and secure. It communicates strength. The ’s’ in the logo symbolises a lock. The brand colours reflect the digital world. The strong black indicates hidden data/ information. Whereas the bright orange and purple tinges act like alerts.

The visual language is built with various brand elements. The brand gradient colours create various points of interest throughout the layout. The glasslike circular shapes create a sense of disguise and watchfulness. Wheres the subtle stroke shapes run across the layout to highlight sections or to create symbolic visual objects. I created an illustration style based on these guidelines.

The webpage comes to life with all the brand elements put together in a structured and minimalistic layout.