Spirulife is a beauty brand that prides its self on providing organic and natural products. Its philosophy of positive change places emphasizes on both an inward & outward approach. This dual approach aligns seamlessly with their primary product categories: cosmetics and superfoods. The symbol of a spiral visually communicates this philosophy and the word resembles the original name retaining brand recognition. 

The brand language is colorful, vibrant and fresh. It evokes a sense of positive change and incorporates a diverse range of raw ingredients within its language. The brand language is composed of a diverse array of illustrations and colors. We used geometric grids to frame these graphic elements into structured designs.

We created a visual design system that enables flexibility to include vast & diverse categories of products. The packaging language needed to expand extensively in order to look unique while still being cohesive. The challenge here was to craft a design system that unifies all designs and enables the continuous creation of fresh and distinctive packaging.

The end result is a colorful and energetic brand that effectively communicates its positive impact through its language while being aesthetically pleasing.

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